20 November 2025, 08:15 A new publicity drive across digital and print platforms celebrates historic Indo-Russian ties
RT India has unveiled a countrywide advertising campaign across out-of-home (OOH), digital, and print platforms ahead of the December launch of its English news channel in the South Asian country.
The campaign, celebrating the historic ties between Russia and India, is titled ‘A new voice from an old friend’.
The Moscow-based global TV news network’s new channel is envisaged to cater specifically to the Indian audience.
The rollout spans key business, cultural, and diplomatic areas in Delhi, Mumbai, Kolkata, Hyderabad, Bengaluru, and Chennai, as well as major airports and the print and online editions of leading newspapers.
The campaign across 65 prime locations and 190 digital screens and billboards reflects shared perspectives, milestones, and the long-standing spirit of friendship between the nations.
Spotted at Rajiv Chowk!
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